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Creative Studio / Grove + River

Make the signal impossible to ignore.

Grove + River helps ambitious organizations clarify what they stand for—and translate it into brands, campaigns, launches, and cultural expression with staying power.

Start the conversation ↗

Nike / Play New
Evelyn + Bobbie / Brand Awareness Campaign
Slumberkins / Seasonal Brand Campaign

01 / The problem

The work is moving.
The signal is not landing.

Brands rarely suffer from a shortage of activity. They suffer when ambition, meaning, and expression stop reinforcing one another.

The Studio creates the connective idea, identity, and creative direction that make the work coherent enough to recognize, and distinctive enough to remember.

02 / Studio services

From strategic clarity to public expression.

Positioning, narrative, naming, identity systems, and the strategic choices that give the brand a sharper point of view.

03 / How the work moves

A senior, close-range practice. Built around the actual problem.

Diagnose

Find where the competing forces meet—and reveal the constraint underneath.

Define

Draw a clear line through the inputs and establish a shared creative center.

Make

Move the idea into form through senior, hands-on development.

Mobilize

Build outward with the guidance and tools teams need to carry the idea intact.

01
Diagnose
Find where the competing forces meet—and reveal the constraint underneath.
02
Define
Draw a clear line through the inputs and establish a shared creative center.
03
Make
Move the idea into form through senior, hands-on development.
04
Mobilize
Build outward with the guidance and tools teams need to carry the idea intact.

01
Diagnose
Find where the competing forces meet—and reveal the constraint underneath.
02
Define
Draw a clear line through the inputs and establish a shared creative center.
03
Make
Move the idea into form through senior, hands-on development.
04
Mobilize
Build outward with the guidance and tools teams need to carry the idea intact.

04 / Selected work

Work that changes how an organization is understood, and what becomes possible next.

Nike / Global Performance Campaign

Bring Nike’s emotionally resonant Play New campaign to life as one cohesive digital experience, scaling across 40+ activations and multiple channels without losing its energy, cultural relevance, or brand integrity.

Explore ↗

Evelyn + Bobbie / Brand Awareness Campaign

Break through a crowded category by translating Evelyn + Bobbie’s engineering-led comfort and commitment to body inclusivity into an elevated, magical, and radically honest brand experience.

Explore ↗

Slumberkins / Seasonal Brand Campaign

Build a playful, emotionally resonant campaign rooted in childhood imagination—turning “Tend to the Moments that Matter” into a cohesive system across photography, digital, and organic social.

Explore ↗

05 / Start somewhere

If the work matters, make the signal worthy of it.

We partner with leaders building new meaning, new capability, or both.

britta@groveandriver.com ↗

britta@groveandriver.com

britta@groveandriver.com